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Salesforce-Marketing-Associate Frequent Updates - Reliable Salesforce-Marketing-Associate Test Simulator

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Salesforce Certified Marketing AssociateExam Sample Questions (Q123-Q128):

NEW QUESTION # 123
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

A. Filtered Data Extension
B. Random Data Extension
C. Standard Data Extension

Answer: A

Explanation:
A Filtered Data Extension is the best choice when a marketing associate needs to create a criteria-based subset of an audience from another data extension without using SQL. This type of data extension allows users to apply specific criteria to an existing data extension to segment the audience based on attributes or behaviors without the need for writing SQL queries. This is particularly useful for marketers who may not have SQL skills but still need to perform targeted segmentation. Salesforce Marketing Cloud provides a user-friendly interface for setting up these filters, making it an efficient way to tailor communications to specific audience segments.

NEW QUESTION # 124
The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.
Which feature helps to regulate how long information is kept in a data extension?

A. Data Retention
B. Automation Studio
C. Data Transfer

Answer: A

Explanation:
To remove customer data 30 days after it is uploaded to Marketing Cloud Engagement, the marketing team should use the Data Retention feature. This feature allows for the configuration of retention policies for data extensions, specifying how long records should be retained before being automatically deleted. Setting a Data Retention policy of 30 days ensures that customer data is systematically removed after the specified period, helping to manage data storage efficiently and comply with data privacy regulations.

NEW QUESTION # 125
A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
* ContactID contains the unique identifier for the contact
* MobileNumber contains the mobile number of the contact
* EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?

A. EmailAddress
B. MobileNumber
C. ContactID

Answer: C

Explanation:
For the marketing associate at Cloud Kicks importing a list of contacts into a data extension with attributes like ContactID, MobileNumber, and EmailAddress, the best choice for the primary key would be ContactID. The primary key in a data extension is used to ensure uniqueness of each record, preventing duplicate entries. Given that ContactID is described as the unique identifier for each contact, it naturally serves as the most appropriate choice for the primary key.
Using ContactID as the primary key guarantees that each contact will be represented only once in the data extension, regardless of whether they might have multiple email addresses or mobile numbers over time. This approach aligns with best practices in database management and data integrity.

NEW QUESTION # 126
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

A. Filtered data extension
B. Random data extension
C. Standard data extension

Answer: C

Explanation:
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.
References: Salesforce Marketing Cloud documentation on data extensions provides comprehensive details on how to create and manage Standard Data Extensions, including the import of data from external sources like text files.

NEW QUESTION # 127
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, whensubscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

A. Create a filtered data extension to remove duplicate products.
B. Ensure the box is checked for de-duplicate by email address.
C. Run an automation that removes duplicate subscribers at send time.

Answer: B

Explanation:
To ensure subscribers receive only one copy of the weekly email as intended, even if they are added to the primary data extension for multiple product notifications, the marketing associate should ensure that the option to de-duplicate by email address is selected during the email send process. This feature checks for and removes any duplicate email addresses within the send list, ensuring each subscriber receives only one copy of the email, regardless of how many times their email address appears in the data extension.

NEW QUESTION # 128
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